{"id":1403,"date":"2025-02-04T16:40:22","date_gmt":"2025-02-04T15:40:22","guid":{"rendered":"http:\/\/ooh.urbanvision.com\/?post_type=progetto&#038;p=1403"},"modified":"2025-02-04T18:45:09","modified_gmt":"2025-02-04T17:45:09","slug":"the-netflix-marquee","status":"publish","type":"progetto","link":"https:\/\/ooh.urbanvision.com\/it\/progetto\/the-netflix-marquee\/","title":{"rendered":"The Netflix Marquee"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Urban Vision ha lavorato per Netflix installando un marquee a lungo termine nella splendida Piazza di Trevi a Roma. <\/span><span style=\"font-weight: 400;\">\u00c8 stato creato e allestito un marquee vintage con il logo di Netflix, ispirato alle insegne cinematografiche americane degli anni Trenta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sono state utilizzate lettere tridimensionali per comunicare messaggi stimolanti e divertenti che cambiavano settimanalmente, sfruttando le tendenze sociali e la popolarit\u00e0 dei contenuti di Netflix. La campagna pubblicitaria ha coinvolto attivamente il pubblico inserendo contenuti sui banner per raggiungere un pubblico pi\u00f9 ampio e creare un effetto virale sui social media.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1953 size-large\" src=\"https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/netflix_gerino-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/netflix_gerino-1024x576.jpg 1024w, https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/netflix_gerino-300x169.jpg 300w, https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/netflix_gerino-768x432.jpg 768w, https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/netflix_gerino-1536x864.jpg 1536w, https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/netflix_gerino.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Il marquee di Netflix si \u00e8 trasformato per l&#8217;occasione nel set di un content shoot con Claudia Gerini. <span style=\"font-weight: 400;\">Il video realizzato da Netflix per la campagna \u00e8 diventato immediatamente virale e ha registrato in pochissimo tempo 2 milioni di visualizzazioni, pi\u00f9 di 100.000 like e quasi 800 commenti su Instagram e oltre 200.000 like su Faceboo<\/span><i><span style=\"font-weight: 400;\">k.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1956\" src=\"https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/Netflix_trevi-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/Netflix_trevi-1024x576.jpg 1024w, https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/Netflix_trevi-300x169.jpg 300w, https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/Netflix_trevi-768x432.jpg 768w, https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/Netflix_trevi-1536x864.jpg 1536w, https:\/\/ooh.urbanvision.com\/wp-content\/uploads\/2025\/02\/Netflix_trevi.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Molti attori e protagonisti delle serie Netflix si sono affacciati nella meravigliosa Piazza di Trevi per scattarsi una foto di fronte al nostro splendido Marquee.<\/p>\n","protected":false},"featured_media":1406,"template":"","class_list":["post-1403","progetto","type-progetto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Netflix Marquee - Urban Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ooh.urbanvision.com\/it\/progetto\/the-netflix-marquee\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Netflix Marquee - Urban Vision\" \/>\n<meta property=\"og:description\" content=\"Urban Vision ha lavorato per Netflix installando un marquee a lungo termine nella splendida Piazza di Trevi a Roma. \u00c8 stato creato e allestito un marquee vintage con il logo di Netflix, ispirato alle insegne cinematografiche americane degli anni Trenta.\u00a0 Sono state utilizzate lettere tridimensionali per comunicare messaggi stimolanti e divertenti che cambiavano settimanalmente, sfruttando... 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