On January 20, 2022, the new single Scatola by Laura Pausini was launched globally
On the occasion of this important launch, the artist was looking for an international launch activity that would convey a strong emotional impact.
On the occasion of this important launch, the artist was looking for an international launch activity that would convey a strong emotional impact.
A scouting activity was therefore launched at national and international level of the most effective and interesting locations for the artist, the timing and schedule of content for the activities on the various locations was defined, and the operation was coordinated, supported and controlled in all its operational phases in Rome, Milan, Madrid, Paris, New York, Miami, Brasilia, Città del Messico.
Thanks to an action on a global scale, Urban Vision has made it possible , performing simultaneously in the squares of the world’s most important cities, reaching fans in the most crucial points and creating an unprecedented impact.
