A virtual parade for the #pride week, born on social media and which has spread throughout the city of Milan thanks to Urban Vision’s Maxi LEDs positioned in the most strategic places of the city.
The concept of campaign was promoted through influencers and the use of Ig filters.
Instagram filters have been created and uploaded to the Pulsee page,
The filters represented the stereotyped characters of Pride where everyone could choose one and post their own story based on the stereotype character they preferred most.
All the stories were shared on Urban Vision’s Maxi LEDs throughout Milan, giving life to a real digital parade.