Riki, the winner of the last edition of ‘Amici, launched his instore tour, by choosing to create a special project on the maxi billboard of Porta Romana, together with Urban Vision, for the campaign, promoted by Sony Music Italia, which plays on the stereotypes linked to his character against cyberbullying.
Riki’s face appeared on the advertising Billboard until the evening of the launch, along with one of the insults most frequently directed at him by his haters on social media. but during the launch, Ortica Noodles, a well-known pair of Italian street artists, completely covered the billboard with a beautiful graffiti and the release date of the new album. Riki wanted to communicate through one of his greatest passions: art.