On the occasion of the release of the second season of the series ”Soy Georgina,” Netflix used our maxi billboard in Madrid for a long promotional campaign for the series.
Netflix organized the promo campaign in two phases.
The first engagement phase, in it launched a contest that gave the chance to win designer Georgina bags made by reusing the cloth of our maxi banner.
The second phase dedicated to the promo of the second season of the reality TV show about the platypus.
