Gucci has collaborated with Urban Vision to transform iconic shopping cities into enchanting Christmas displays.
Inspired by Gucci’s 1955 “horsebit” collection, our installations at Maison’s boutiques redefine luxury shopping while respecting architectural integrity.
The “Gucci Gift Giving” project transformed the facades of New Bond Street in London and Meatpacking in New York into living works of art.
Between Milan, London, Paris, Madrid, Dubai, New York and Costa Mesa, our Christmas trees and installations bring a touch of magic to urban landscapes, creating a unique global Christmas experience.
This process has led to outstanding and impressive results, enhancing the aesthetic appeal of Gucci stores around the world and creating an extraordinary experience for customers who stop to admire these eye-catching installations.
This generates strong social engagement as it produces a large amount of user-generated content
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