For the launch of the Aquaman movie campaign, we created a magnificent Photoluminescent Billboard in the heart of Madrid, near the Bilbao subway station.
We use a technique whereby fluorescent paints are applied to the classic maxi banners.
In daylight, the fluorescent paint appears in a bright neon color, while at night the pigments absorb UV light and react to the radiation, “lighting up” and returning a unique color.
In this case, most of the banner was made with blue fluorescent paints to recreate the Atlantis.
