Make the public an active part of the advertising campaign by broadcasting UGC content on Urban Vision’s maxi ledscreens.
We can show UGC social content containing a specific #hashtag and a specific @mention onto one or more UV LED screens, placing them within a creative context.
A virtual parade for #pride week, born on social media and spread throughout the city of Milan thanks to the maxi circuit of out-of-home digital LED walls Urban Vision, positioned in the most strategic places in the city.