Together with Timberland, we colored Via Dante in Milan with a fun and engaging campaign celebrating the 50th anniversary of the iconic Timberland boot. Using artificial intelligence, we asked passersby four questions, recreating for each of them a unique personalized and colored background reworked by AI.
A MAXI Activation that saw passersby first as protagonists on our Maxi Screen and then as visitors to the store: participants were given a token for bag collection at the flagship store at Orefici 11, with a recorded drive-to-store rate of 80%!
