The motorway service areas represent a unique opportunity to intercept a dynamic and reactive audience that has a stop time in these areas of 14 minutes.
An opportunity for engagement and communication that Trenitalia has been able to make the most of with the brand’s messages: A domination of 5 service areas strategically located throughout Italy (LaPioppaEst, La Pioppa Ovest, La Macchia Ovest, Casilina Est, Somaglia Ovest) which for the occasion have been customized outside and inside with high-impact communications.