On the occasion of the “Milano Music Week,” Sky, in collaboration with Urban Vision, brought X Factor music to a one-of-a-kind and extraordinarily impactful stage for the first time. The stage was built inside a giant billboard in Milan at Corso Garibaldi 115.
A week of music and entertainment kicked off on Monday, November 20, featuring some of the most renowned contestants from past editions, including Davide Shorty, Eva, and Giò Sada & Barismoothsquad, along with the stars of X Factor 11.
The stage, brought to life by live broadcasts from RTL 102.5, the event’s partner, hosted performances by this year’s contestants for the grand finale.
An extraordinary out-of-home event, this was the first time a giant billboard was transformed into a stage for a live performance, accessible not only in person but also through multiple media channels: web, radio, TV, and social networks.