Special Projects


We constantly work with new technologies and the pursuit of fresh ideas that allow us to transcend any boundary between media and its interaction with the public, with the goal of transforming every campaign into a unique experience.

Teatro La Scala

Urban Vision Brings La Scala’s Opening Night to the Heart of Milan with an Innovative Digital Installation For the first time, La Scala’s opening n...

Europe Assistance FOOH

Portare l’OOH 3D al livello successivo.  Il Fake OOH utilizza tecniche di Computer Graphic Intelligence per creare annunci realistici che, in...

Wild Projections – Bottega Veneta

With Bottega Veneta in 2020, we collaborated to create a guerrilla marketing campaign with wild projections in the heart of New York City on two bu...

Wild Projections – Armani Exchange

People’s attention on the street is often difficult to attract, but innovative and highly topical advertising campaigns such as wild postings...

Wild Projections – Stone Island

For its 40th anniversary in 2022, Stone Island has selected us to create the Wild Projections setting in London. Throughout two evenings, Urban Vis...

Photoluminescent Billboard – Warner

For the launch of the Aquaman movie campaign, we created a magnificent Photoluminescent Billboard in the heart of Madrid, near the Bilbao subway st...

New Renaissance – Ferragamo Artwall

For the launch of the new ‘New Renaissance’ campaign, the Florentine Maison, thanks to our strong expertise, has chosen to entrust us w...

Retail Experience Gucci Hoarding

In the fall of 2022, Gucci chose us to design, produce, and install hoarding in its stores on New Bond Street in London and Via Montenapoleone in M...

Karaoke – Lucky Red

Angel, at full volume, in the heart of Milan, for the release of Robbie Williams’ new autobiographical film, Better Man. The Milanese interru...

We are stardust (too)

Ziggy really sang & played guitar – he jammed so good he became the special man. But unlike Bowie’s iconic song, the Spiders from Mars didn’t e...

Sustainable Installation – H&M

We created a special sustainable project on our banner in King’s Road to mark the launch of the H&M Spring/Summer 2023 campaign. H&M ...

Artwalls – Bottega Veneta

In recent years, street art has become a very effective means of communication: the world’s biggest brands have begun to use art walls as a w...

Take Over Domination – Gucci Artwalls

We supported Gucci for the WorldWide domination “Gucci Ancora,” which led to the debut of new artistic director Sabato de Sarno, presen...

Sony Riki

Riki, the winner of the last edition of ‘Amici, launched his instore tour, by choosing to create a special project on the maxi billboard of P...

DameUnBolsoGeorgina – Netflix

On the occasion of the release of the second season of the series ”Soy Georgina,” Netflix used our maxi billboard in Madrid for a long ...

Retail Experience. Gucci Gift Giving

Gucci has collaborated with Urban Vision to transform iconic shopping cities into enchanting Christmas displays. Inspired by Gucci’s 1955 ...

BackLite Banner – Mugler

We have wrapped the Mugler campaign banner, on air at our prestigious Gran Via 33, in sparks of light to enhance the key elements of the brand: the...

The New Pope

Everyone Can Be a Pope “Pope for a Day” with Urban Vision’s Activation for the Launch of the Sky Original Series The New Pope Bec...

MARVIS

Toothbrushes turning into skis, firefighters transforming into pole dancers, and marine creatures surfing in a refreshing sea: this is the Marvis C...

Durex Maxi Love

During the Valentine’s day, we decided to celebrate love with Durex Italia, in via Ripamonti 22 in Milan, and we do it in a big way, to say &...

Ninja Turtles

In August 2023 , for the launch of Eagle Picture’s new film ” Ninja Turtles” We customized the external façade of one of the busi...

Trenitalia Domination

The motorway service areas represent a unique opportunity to intercept a dynamic and reactive audience that has a stop time in these areas  of 14 m...

CALCUTTA

For the launch of the new album “RELAX”, by the artist Calcutta , was created an artistic performance that involved an entire building in Mil...

NETFLIX

For the launch of the highly anticipated series “Rebel Moon,” which quickly entered the top list of most-watched series, we created a f...

Acea Silent Energy

Acea Turns Piazza del Popolo into a Zero-Decibel Nightclub One of the most iconic squares in the Italian capital was transformed into a spectacular...

Alfa Romeo. Anamorphic street art

To celebrate 110 years on the market, FCA Alfa Romeo dedicated the wall at Corso Garibaldi 55 to the New Giulia and Stelvio lines by painting an an...

Netflix. Super Pigs make Super Ham

In a distopic world, a little girl called Mija is trying to stop a ruthless multinational from turning her friend Okja into a ham to stop world hun...