Airbnb. Out of home with a view

For its first Italian outdoor event Airbnb opened three digital windows (built with arduino technology) looking onto Milan’s Colonne di San Lorenzo. These windows showed how social networks have turned the idea of traveling into connecting people in a world where distances have never been so short. But one of the windows hid a prize. All you had to do was press a button: the perfect trip is not a mirage anymore.