Urban Vision launches a powerful campaign in Rome, Milan, Naples, Catania, and Genoa to break the silence and challenge the stereotypes that still surround the issue of violence against women.
“Break the Silence” is the first gender-based violence awareness campaign in Italy ever developed for large-scale 3D billboards. It depicts a woman desperately seeking help, pounding on a massive glass wall until she shatters it—creating the striking effect of glass shards seemingly falling onto passersby—ultimately freeing herself.
Additionally, a second campaign has been launched on social media, titled “Violence is Not a Commonplace.”
