Special Projects


We constantly work with new technologies and the pursuit of fresh ideas that allow us to transcend any boundary between media and its interaction with the public, with the goal of transforming every campaign into a unique experience.

X Factor live ooh

Måneskin’s First Live Performance Hits OOH with Urban Vision On the occasion of the “Milano Music Week,” Sky, in collaboration with Urb...

Salmo Playlist: Everyone Wants a Piece

In the evening of Thursday November 8, 2018 in Milan, on the occasion of the launch of the new album “Playlist”, by rapper Salmo, amid the amazemen...

Emma

A countdown from the balcony of San Lorenzo in Lucina, together with the fans, notified of the meeting point via stories from the artist’s pr...

Scatola, the first global outdoor 3D performance

On January 20, 2022, the new single Scatola by Laura Pausini was launched globally On the occasion of this important launch, the artist was looking...

The Netflix Marquee

Urban Vision worked for Netflix by installing a long-term marquee in the beautiful Piazza di Trevi in Rome. A vintage marquee with the Netflix logo...

Airbnb. Out of home with a view

With Airbnb ordinary operations like searching for and booking accommodation online have developed into a vast community connecting millions of peo...

Nothing is what it seems

On the occasion of the launch of the first TV series produced in Europe by Fox, “Deep State”, on air since April 9th 2018, Largo La Foppa in Milan ...

Nastro Azzurro. Silent Disco Party

Nastro Azzurro, a proud supporter of Italian talent, takes you far away to an exclusive MAXI club where the music is silent but makes noise, in sup...

Warner Bros/Sony Pictures – We make angels

Warner Bros./Sony Pictures Dynamic water wall installation More than 25 years after the release of Ridley Scott’s cult science fiction film, ...

Break the Silence

Urban Vision launches a powerful campaign in Rome, Milan, Naples, Catania, and Genoa to break the silence and challenge the stereotypes that still ...

Floor Mural – Bottega Veneta

In the fascinating setting of Piazza di Spagna in Rome, the first Floor Mural created for Bottega Veneta came to life: through the use of the hyper...

Timberland: Express Your True Colors

The first project of artificial intelligence applied to out-of-home advertising. Together with Timberland, we colored Via Dante in Milan with a fun...

Rockstar (Ebbasta)

Rules of being a “trapstar”: #1 Trap is the new Rock #2 Sobriety is not an option!  

Paradisus – artificial lightworks

Produced and funded by Urban Vision, the PARADISUS – Artificio di Luce project offers an immersive experience that transforms the vaulted ceiling o...

Break the fake

In response to the uncontrolled spread of vaccine-related fake news, Urban Vision launched “Break the Fake”, a public awareness campaig...

Salmo Flop

Salmo launches the new album “FLOP” on MAXI LED Urban Vision, with a spectacular 3D campaign. 15 days of teaser for the release of the Flop album s...

Salmo and Noyz

On November 3rd, for the launch of the new album “CULT” by Salmo  with Noyz and Lebonwski, the Urban Vision Maxi OOH appeared in the he...

Amati

Starting from February 9, Urban Vision’s maxi-LED screens in Rome and Milan featured phrases and questions during the teaser phase of the campaign,...

Artwall – Alexander Mcqueen

Alexander McQueen’s Monogram has shined on the most striking walls in London and the iconic wall of Park 978 in Beijing. The brand chose Urba...

BackLite Banner – Dune

Our backlit MAXI dominated Glorieta de Bilbao in Madrid, proudly announcing the highly awaited arrival of Dune, the epic sequel directed by Denis V...

Gucci Garden & Gucci Art Lab

We selected the best artists to decorate the exterior walls of the Gucci Art Lab, a workshop dedicated to product development, and the interior of ...

Live Streaming – Alexander McQueen

For the launch of the Alexander McQueen Spring/Summer 2022 Womenswear show in October 2022, Urban Vision partnered with the brand to provide a glob...

Paranoia Airlines

In one of the most vibrant shopping areas of Milan, a massive 3D billboard was unveiled on November 2nd, announcing the dates of Fedez’s upco...

Glow Craft Led Façade – Gucci

On December 2023, combining our expertise in out-of-home with retail, we worked for Gucci to illuminate the facade of its exclusive store in Saint ...

Indoor Artwall – Gucci Las Vegas Store

Entering a boutique is an experience in itself. Visitors can be further welcomed by hand-painted art walls that can make the store’s design p...

Pride – Pulsee

Make the public an active part of the advertising campaign by broadcasting UGC content on Urban Vision’s maxi ledscreens. We can show UGC soc...

The Gucci Artwalls

In the heart of Milan, in Largo La Foppa, a massive urban canvas of 176 square meters since 2017 has become an en plein air art gallery. Combining ...

3D Installation – Bottega Veneta Chain

For the Spring/Summer 2020 season, we created a variation of Bottega Veneta’s popular “Pouch,” adding a flashy metal chain to the...

Hello Color, Hello smartphone

Motorola launches the new “Hello Color, Hello smartphone” campaign on our impressive curved and vertical ledscreen in Via Mercanti, Mil...

Dine Me

For Dine Me, a new dating app, a 5-days activation involved a takeover of 10 screens in Milan, combined with a guerrilla activation with floor grap...